This is an ad put out by the Montana Meth Project to help combat the use and addiction of crystal meth. This picture immediately grabs a person’s attention with a shock factor. In the picture the sentence “15 bucks for sex isn’t normal. But on meth is it.” Is written in large bold font grabbing the viewer’s attention. In the background is the image of a young woman who is assumed to have an addiction to meth and she is being paid a small amount of money for sex with an older gentleman. This image can be appalling to some but very effective in revealing the seriousness and harmfulness of crystal meth addiction. While it is hard to believe the message the picture is portraying is true. It shows how desperate a person addicted to meth can get when trying to get high. He or she will do almost anything, including selling their body for a measly fifteen bucks, to get high. This not only has a great deal of psychological damage on the addict but to the loved ones and friends of that person. This particular ad from the Montana Meth Project was pulled from outdoor billboards due to complaints from a parent’s organization. While the image is very grimace and shocking, some believe that it is necessary in order to help people understand the very harmful effects crystal meth has on a person. A lot of people want the Montana Meth Projects ads to continue even if they are graphic like this one. In the right hand portion of the picture is a white box that says, “Meth. Not even once.” This phrase is trying to tell the viewer that all it takes is one time to become an addict to crystal meth. Crystal meth is known to be highly addictive and the physical and psychological affects are sometimes irreversible. Hopefully these ad campaigns will continue to run and help people know the affects of meth addiction and help people who are currently addicted.
This is a Creative Ad by Gulf Promoaction DDB, Dubai in regards to the subject of secondhand smoking. This picture appeals to emotion in the sense that it is sad to see a small child being affected by something that is harmful to their health. The picture depicts a small boy smoking a cigarette except that his hand is actually an older woman’s hand. This ad is using symbolism because the young boy is not really smoking the cigarette but unintentionally smoking it through secondhand smoke from other people. This picture can also affect emotion because it is sad enough that smokers can harm their own bodies but they also can affect innocent bystanders such as small children who are exposed to the same health risks as they are. This picture is supposed to persuade smokers to ultimately quit smoking but most importantly of all help and prevent the effects of secondhand smoke on children and others. Research has generated scientific evidence that secondhand smoke causes the same problems as direct smoking, including cardiovascular disease, lung cancer, and lung ailments such bronchitis and asthma attacks. The current Surgeon General’s Report concluded that scientific evidence indicates that there is no risk-free level of exposure to secondhand smoke. Short exposures to secondhand smoke can cause blood platelets to become stickier, damage the lining of blood vessels, decrease coronary flow velocity reserves, and reduce heart rate variability, potentially increasing the risk of heart attack. Hopefully when people see this picture they will be reminded of the harmful affects secondhand smoke has and will make better decisions in the future.
Many people go through their entire lives without reaching their full potential. Whether it is because they were never motivated to be the best they could be or they never had enough opportunities, it is a sad occurrence. This music video by Van Halen was released in 1991 shows that people can’t just sit around and let life pass them by. If one watched the video then one would see that it deals with prominent and important issues in the world today and back when it was made. There are many scenes in the video that can appeal to our emotion, which makes it a good source of pathos. There are many issues in the video that one would not expect to see in a music video. One such issue is unprotected sex. I believe that this video was a good catalyst to raise awareness about unprotected sex and the possible outcomes. It also deals with issues that many shy away from such as racism. While it may not be so frequent with people today, racism is still very much existent. In the video it stated that, “right now, blacks and whites don’t eat together very much.” While many people will refuse to believe so, there are still a lot of racist people today and this video helped raise awareness of that. While some parts in this video are somewhat comical other parts are very serious and political. For instance, the video makes references to oil companies and their power, the hazards of smoking, and how little some hard working people get paid. While all of the issues are important the main theme of the video was to live for the moment. The title of the song is pretty much self-explanatory but Van Halen wanted to explain it with a deeper meaning and many believed they achieved that by using the visual images in this video. The video makes several references about time and how it passes most people by. Van Halen was trying to tell people that if an opportunity presents itself then they can’t let it pass them by. The video won three awards at the 1992 MTV Music Video Awards, including Video of the Year. These awards helped prove that this video was influential to a lot of people and that its message was one that everyone could learn from.
